VERSION 3 · OCTOBER 2026
Built by AI-ready designers, for designers.
Think Design's GenAI Handbook for Experience Design
A structured knowledge asset built to help experience design practitioners apply GenAI with intent.
The GenAI Handbook covers the full span of what it means to design with AI today, from foundational understanding to craft-specific tools, and the ethical framework that holds it together.
How it helps
Experience Design as a craft has evolved, shaped by new tools, new capabilities, and new ways of thinking about the work.
AI has broadened what's possible; the challenge is integrating these capabilities in ways that make our practice stronger. This handbook is built to help you do exactly that.
Deepali Saini | CEO, Think Design & Global Chief Experience Design Officer, Havas CX
Who is it for
Business and brand leaders
Evidence of how AI judgment shows up in practice. See the thinking, frameworks, and decisions behind how Think Design builds with AI.
Design and product teams
A practical toolkit of tools, prompts, and workflows. Built and refined through continuous experimentation.
The wider design and AI community
Tools, prompts, and practices from inside a working design studio. Shared as AI reshapes the way designers work.
Chapters inside
Foundations
Introduction to AI
Foundational concepts, history, and key terminology
Prompt Engineering
Master the art of effective AI communication with frameworks and examples
Model Context Protocol (MCP)
Connect AI tools to your design systems and external data sources
Design Workflows
AI Tools Across the Design Process
Curated toolkit for research, UX, UI, media, data, and development
Research & Insights
AI-powered synthesis, persona generation, and user testing
Experience Design Workflows
Figma Make, Claude Design, Google Stitch, and design-to-code automation
Media Generation
Image, video, and audio creation with production-quality outputs
Practice and Delivery
UX Writing & Content
SEO-optimized copy, microcopy generation, and content strategy
Data Visualization
AI-powered dashboards, insights, and interactive reporting
Development & Prototyping
AI coding agents, rapid prototyping, and design-to-code workflows
Ethical Considerations
Governance, security, compliance, and responsible AI usage
Disclaimer: This handbook is prepared by Think Design solely for informational, learning, and knowledge-sharing purposes. It contains original analysis, observations, and recommendations of the company. Any references to third-party tools, including names, logos, screenshots, or interface elements, are used only for identification and illustration. All such materials remain the property of their respective owners. No affiliation, endorsement, partnership, or sponsorship is claimed or implied. Readers are encouraged to refer to the official documentation and terms of the respective tools. This document does not replace, and is not a substitute for, the official materials of any third-party provider.
We are Think Design: Your Design Partner in the Age of AI
Since 2004, Think Design has been shaping how people live, work, and interact with technology. Founded by designers and built on design leadership, we partner with visionary organizations to solve mission‑critical problems: where experience quality directly influences business outcomes, adoption, and trust.
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